UAL Awarding Body – Foundation
Unit 7- Project Proposal
Candidate Name
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India MacDonald
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Candidate Number
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4461927880
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Pathway
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Fashion Promotion
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Project Title
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Synthesised Stockholm Syndrome
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Section 1: A review of progress and achievement
through parts 1 & 2 of the course (Approx 150 words)
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During the first two terms of my Foundation
at Ravensbourne I have learnt to create final outcomes using a range of
techniques, in depth research and references, and Fashion Promotion theory. I
have learnt to aim my outcomes towards a costumer using brand and target
market research, and costumer profiles. Although I initially struggled with
building my work off of a range of sources, I have also learnt to research
reference points, through primary and secondary research, in depth to contextualise
my work and give it meaning with regard to contemporary affairs by extending
my knowledge on important cultural movements and events, as well as the
reference points of other designers and artists. I have developed different
techniques in my work and have enjoyed experimenting with collage, digital
and tactile, as it combines illustrations, photography, typography and
layout, and have more recently enjoyed creating 3D props, sets and costumes. I
also had the opportunity to work with Fashion Scout at London Fashion Week,
which gave me an insight into the industry and how to work to a schedule and
deadlines, but also inspired me to push myself into the fast paced industry
way of working. Overall, I feel that with everything I have learnt so far has
given me a better understanding of how to produce a final outcome to industry
standard.
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Section 2: Project Concept (approx 250 words)
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Stockholm Syndrome is described as the
development of feelings of affection by a victim towards their captor, I want
to research the psychology and behaviour behind this survival strategy while
studying themes of human instinct and how it is altered under different
conditions such as intimidation, displacement and isolation. However, I also
want to explore this condition in regards to a more contemporary and everyday
context with the subject of chemical stimulants as I feel, in many ways,
Stockholm Syndrome is representative of todays’ society’s relationship with
prescribed drugs. Expanding this concept further, I want to explore themes of
an altered state of consciousness, drug culture and the measures people are
willing to take to achieve this ‘release’, such as the consumption of psychoactive
substances, sensory deprivation, trepanation and forms of mental anguish. Nan
Goldin’s photography and activism against companies manufacturing opioids has
greatly inspired me within this subject as she explored factors that
determine the legality of a drug and the consequences addictive prescription
drugs can have. Through the exploration of these concepts, I want to aim my
outcome at a reader of Sedition Magazine; young creatives, who are socially
and politically aware and have an appreciation for culture, phycology and
subversion. Alongside artist research, such as photographer Tyler Kohlhoff
and designer Gareth Pugh, gallery visits to exhibitions at The Serpentine and
Somerset House, and sketchbook development I want to produce a series of
zines exploring my title using techniques such as illustrations, typography,
photography and collage.
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Section 3: Evaluation (approx 100 words)
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Before starting my FMP project, I want to
look through my past blog posts and projects to see what I enjoyed, what was
successful and what wasn’t, this will help me use techniques that will
inspire and motivate me if I find I get stuck at any point and which past
mistakes to avoid. To record my process and evaluate my development I am
going to write a weekly blog post with regards to what I have achieved within
my project each week, this will include research, ideas, experiments,
feedback from tutorials with my tutor, peer assessments, what I have enjoyed
and how what I have achieved will help me move further.
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Proposed Research Sources and Bibliography (Harvard
Format)
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Exhibitions:
All Too Human: Bacon, Freud and a Century of
Painting Life [exhibition], Tate Britain, London, 28
February – 27 August 2018
Brian Griffiths: No No to Knock-Knocks [exhibition], Blain|Southern, London, 24 January – 17 March 2018
Eddie Peake: Concrete Pitch [exhibition], White Cube, London, 27 February – 8 April 2018
Eloise Hawser: By the Deep, By the Mark [exhibition], Somerset House, London, 31 January – 22 April 2018
Ian Cheng [exhibition],
Serpentine Gallery, London, 6 March – 28 May 2018
John Copeland: Your Heaven Looks Just Like
My Hell [exhibition], Newport Street Gallery, London, 24
February – 27 May 2018
Mark Dion: Theatre of the Natural World [exhibition], Whitechapel Gallery, London, 24 February – 13 May 2018
Books:
Dick, P. (2012). The Three Stigmata of Palmer Eldritch. London: Phoenix.
Dickens, C. and Cardwell, M. (2016). The Mystery of Edwin Drood,
[Place of publication not identified], CreateSpace.
Huxley, A. (2014). Heaven and Hell, [Place of publication not
identified], HarperTorch.
Huxley, Aldous (1932). Brave New World, New York, HarperCollins Publishers
Lee, M. and Shlain, B. (1992). Acid Dreams, New York, Grove
Weidenfeld.
Pynchon, T. (2009). Inherent Vice, New York, The Penguin Press.
Yang, E. and Clart, P. (2008). The Story of Han Xiangzi,
Seattle, Washington, University of Washington Press.
Films, Documentaries and Radio:
American
Addict (2012), Directed by
Sasha Knezev [Film] USA
Capitalism:
A Love Story (2010), Directed by
Michael Moore [Film] USA
CBC News (2014), OxyContin - Time Bomb. Available at: https://www.youtube.com/watch?v=iNOHAJs9dBY (Accessed: 26.02.18)
Dirty
Money (2018), Netflix, 26
January 2018
MADGUNS FOREVER (2015), Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs.
Available at: https://www.youtube.com/watch?v=D1uARFrI9U4 (Accessed: 26.02.18)
Requiem
for a Dream (2001), Directed by
Darren Aronofsky [Film] USA
Reyes Melvin (2017), History of The Hallucinogen LSD Acid Encyclopedia Britannica
Educational Film (1971). Available at: https://www.youtube.com/watch?v=lmz3NZ6cDIc (Accessed: 26.02.18)
The
Substance: Albert Hofmann’s LSD (2012), Directed by Martin Witz [Film] Germany
VICE (2013), Sensory Deprivation Tanks: Part 1/3 (Documentary). Available at: https://www.youtube.com/watch?v=yCYglCDgpu0 (Accessed: 26.02.18)
Wellcome Library (2013), Ergot: the story of a parasitic fungus
(1958). Available at: https://www.youtube.com/watch?v=ielb0C1JYsw (Accessed: 26.02.18)
Web Articles:
Goldin, Nan (2018) Nan Goldin: I've Turned My Opioid Addiction Into Activism Available
at: http://time.com/5168767/opioid-addiction-purdue-pharma/ (Accessed: 26.02.2018)
Perry, Eric (2016) LSD: My Life-Saving Drug Available at:
https://www.gq.com/story/lsd-life-saving-drug (Accessed:
26.02.2018)
Sidahmed, Mazin
(2016) Martin Shkreli: I'm not upset about HIV drug hike; it was 'woefully
underpriced' Available at: https://www.theguardian.com/business/2016/oct/28/martin-shkreli-daraprim-hiv-drug-price-hike-interview (Accessed:
26.02.2018)
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Project Action Plan and Timetable
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Week
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Date Week
Beginning
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Activity / What you are intending to do -
including independent study
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Resources / What you will need to do it -
including access to workshops
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28
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05/03/18
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Costumer profile and target market research
Continue reading/watching relevant sources
Gallery Visits:
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Whitechapel
Gallery
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Serpentine
Gallery
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Blain|Southern
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White
Cube Gallery
Look at independent zines similar to
Sedition Magazine (visit to Magma bookshop)
Visit library to research medical journals,
photography books, etc
Response to Research
1 X Evaluative Blog Post
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Camera
Notepad and pen
Sketchbook
Visual Journal
Laptop
Access to library
Art utensils
Printer
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29
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12/03/18
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Research
Continue reading/watching relevant sources
Gallery Visits:
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Tate
Britain
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Newport
Street Gallery
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Somerset
House
Primary research:
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Interviews
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Target
Market research
Response to Research
Documentary Photography
1 X Evaluative Blog Post
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Camera
Notepad and pen
Sketchbook
Visual Journal
Laptop
Access to library
Target market interviews
Art utensils
Printer
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30
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19/03/18
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Experimentation in sketchbook from research
Moodboards
Development of ideas:
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Props
(start to develop idea of first prop)
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Concept
board and continuing research for mock shoot
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Tactile
concept board for mock shoot
Mock shoot using prop
Keep referring back to costumer needs
1 X Evaluative Blog Post
Collecting inspiration to put in visual
journal
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Camera
Notepad and pen
Sketchbook
Visual Journal
Laptop
Art utensils
Printer
Shoot equipment
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31-32
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26/03/18
(Easter break)
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Continuation of experimentation
2-3 more props (including research,
experimentation, development, etc)
Concept boards for prop/still life shoot
Prop shoot
Concept board for shoot
Shoot
Filming within shoot
Collages and experimentation with layout
from shoot.
Creating first draft of mock zine from
shoots, collage, props and experimentation.
Keep collecting inspiration to put in
visual journal
Documentary photography
2 X Evaluative Blog Posts
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Camera
Notepad and pen
Sketchbook
Visual Journal
Laptop
Art utensils
Printer
Models
Shoot equipment
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33
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16/04/18
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Experiment with zine layout
Refer back to costumer profile and zine
research
Finish mock ups of 1-2 zines
Look at different area of research and
respond
Experimentation in sketchbook
1 X Evaluative Blog Post
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Camera
Notepad and pen
Sketchbook
Visual Journal
Laptop
Art utensils
Printer
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34
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23/04/18
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3D prop/set/costume
experimentation
Sound experiments
Concept board
Tactile shoot plan
Mock shoot with 3D items
Typography experiments
Layout and collage experiments
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Camera
Notepad and pen
Sketchbook
Visual Journal
Laptop
Art utensils
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35
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30/04/18
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Film research:
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story boards
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music and sound experiments
Final shoot:
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Research leading up to shoot
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concept board
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filming within shoot
Layout experiments
Last zine mock up produced
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Camera
Notepad and pen
Sketchbook
Visual Journal
Laptop
Editing Software
Models
Printer
Art utensils
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36
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07/05/18
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Documentary style filming
Editing Film
Finalise sound for film
Any re-shoots/ re-filming
Final Zine layout
Concluding ideas
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Camera
Notepad and pen
Sketchbook
Visual Journal
Laptop
Printer
Editing Software
Art utensils
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37
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14/05/18
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Finalising film
Finalising zine series
Printing of final zines
Printing of final pictures
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Camera
Notepad and pen
Sketchbook
Visual Journal
Laptop
Editing Software
Access to professional print shop
Art utensils
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