The second day of the project consisted of us sitting down as a group, reporting to each other what we found out from the shop report and gathering together ideas. Where we did not meet our other members of the group on the first day, this gave us an opportunity to finally come together and introduce ourselves. We struggled with this bit as it turns out we paired up with the wrong people so we took the initiative and joined groups with two fashion textiles students that were missing their fashion promotion student until our initial group members joined us.
Once we were together, we had to create a final concept for the campaign. We started looking at Balenciaga as a brand and looked at when it was most iconic and known. This took us back to the first initial designs from the brand known as “the balloon skirt” which looks at reshaping how society sees the female silhouette. The designs were beautiful and like no other. This was when the brand was at its prime so we decided to come up with the concept “back to the basics” which in terms of the styling, is looking at recreating this iconic balloon look in both the men’s and women’s wear. Then for our look book, the concept behind it is looking at the idea of the working uniform, creating a set of an office or through props, creating this work office tone to the images; giving an underline message that there should be no gender stereotype to the work etiquette or uniform so we are therefore bringing a unisex feel to the shoot.
Once we were together, we had to create a final concept for the campaign. We started looking at Balenciaga as a brand and looked at when it was most iconic and known. This took us back to the first initial designs from the brand known as “the balloon skirt” which looks at reshaping how society sees the female silhouette. The designs were beautiful and like no other. This was when the brand was at its prime so we decided to come up with the concept “back to the basics” which in terms of the styling, is looking at recreating this iconic balloon look in both the men’s and women’s wear. Then for our look book, the concept behind it is looking at the idea of the working uniform, creating a set of an office or through props, creating this work office tone to the images; giving an underline message that there should be no gender stereotype to the work etiquette or uniform so we are therefore bringing a unisex feel to the shoot.
In order to support our concept and to make sure it suited our targeted customer and current brand ethos, we had to look further into the brand and our customer. We started off by creating a SWOT analysis of the brand to see where it is at the moment and where it is not developing/progressing. We discovered that where they had a diverse target market, there were some areas of the brands recent campaigns/ collections etc. which would not suit or appeal to some which as a result, has caused them to have bad reactions via social media, especially comments on Instagram. We started to look at those who were interest in the brand and with the research we gathered via social media combined with the research we got from our trip, my fashion promotion peer created a customer profile for our suited customer to allow us to aim our work towards and get a better understanding of our style and customer.
Once we had our brand research, customer profile and concept, we then had to as a group, discuss ideas and see where we wanted to go from here. The fashion and textiles students came together and discussed their ideas for final garments and looked at which designs would go well together as well as sorted out a colour scheme. Whilst they were doing this, the fashion promotion students came together and started looking at the PR side of the project, looking at location, press release, invite and how we could present this idea and concept of ours across to the public. I was incharge of planning the event, press release and looking at the location for our final event. It was essential that we had the location correct so that it wasn’t too distracting from the garments but also wasn’t too boring either.
Once we all had our documents completed, we came together to give each other feedback, see where needed improvement and if anything needed changing.
The days task ran over a couple of days as there was a lot to as it was full on however prepared us for what collab projects would be like in the industry and it also made me realise how many rolls there are in one campaign. I liked being able to source inspiration and ideas from the fashion textiles students as they all were creative and great with feedback which helped us a lot as a group.
The days task ran over a couple of days as there was a lot to as it was full on however prepared us for what collab projects would be like in the industry and it also made me realise how many rolls there are in one campaign. I liked being able to source inspiration and ideas from the fashion textiles students as they all were creative and great with feedback which helped us a lot as a group.
